What is digital marketing in hindi | what are digital marketing by Tech Aagya raj

What is the Digital Marketing ? 

Digital marketing, also called online marketing, it refers to all marketing efforts that occur through internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current  customers. This also includes communication through text or multimedia messages.

 Overview :- 

• 1. What is digital marketing?
• 2. Why is digital marketing important?
• 3. Types of Digital Marketing
• 4. What did a digital marketer do?
• 5. Inbound Marketing vs. Digital Marketing: Which is it?
• 6. Does digital marketing work for all businesses?
• 7. How to Do Digital Marketing in simple way ? 
• 8. Digital Marketing Examples real life 

• 1. What is digital marketing?

• Digital marketing, also known as online marketing, refers to all marketing efforts that occur on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and potential customers. This also includes written communication. or multimedia messaging.A seasoned inbound marketer might say that inbound marketing and digital marketing are quite similar, but with a few minor differences. New Zealand, I learned a lot about seeing these small differences around the world.
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• 2. Why is digital marketing important?
• Digital marketing helps you reach a wider audience than traditional methods and target potential customers who are most likely to buy your product or service. Plus, it's often more cost-effective than traditional advertising and allows you to measure success on a daily basis and pivot as you see fit.
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There are a few major benefits of digital marketing: 

1. You can focus your efforts on only the prospects most likely to purchase your product or service.

2. It's more cost-effective than outbound marketing methods.

3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

4. Digital marketing is measurable.

5. It’s easier to adapt and change a digital marketing strategy.

6. Digital marketing can improve your conversion rate and the quality of your leads.

7. You can engage audiences at every stage with digital marketing.

# now I will explain these all 7 topic given upper side 

1. You can focus your efforts on only the prospects most likely to purchase your product or service.

If you put an ad on television, in a magazine or on the billboard, you have limited control, who see the advertising course, you can measure some demographic data - including Including typical readers of magazines, or demographics of a certain neighborhood - but on the other hand, it is still a big picture in Dark.

digital marketing, on the other hand, allowing you to determine And targeting a very specific object and for example, sending this personalized object, you can take advantage of social media targeting features to display advertising social media For a certain object on the basis of variables such as age, gender, position, interest, network or behavior. If there are no PPC or SEO strategies to serve ads for users who are interested in your product or service or those who have searched for specific keywords related to your industry.

Finally, Digital Marketing allows you to proceed to identify your people and make you afine your marketing strategy over time to ensure that you reach the prospects of all purchases. Digital marketing helps you market for subgroups in your largest target audience. If you sell some products or services to different characters from buyers. Especially useful.

2. It's more cost-effective than outbound marketing methods.

Digital marketing allows you to track campaigns on a daily basis and reduce the amount you spend on a certain channel if that channel does not have a high ROI. The same is not true of traditional forms of advertising. It doesn't matter how well your billboard performs - it still costs the same whether it converts for you or not.Plus, with digital marketing, you have total control. where you choose to spend money. choose to spend money on design software to create high-converting Instagram content. A digital marketing strategy allows you to rotate it continuously, ensuring you never waste money on channels that aren't performing well.

3. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

If you work for a small company, you may find it difficult to compete with the big brands in your industry, many of which have millions of dollars to invest in TV advertising. or national campaigns. Fortunately, there are plenty of upgrade opportunities. major players through strategic digital marketing initiatives.

For example, you can identify certain long-tail keywords related to your product or service and create quality content high quality to help you rank on search engines for those keywords. Search engines don't care which brand is the biggest - instead, search engines prioritize content that resonates best with the target audience.

4. Digital marketing is measurable.

3. Types of Digital Marketing

1. Search engine optimization (SEO)
2. Content Marketing
3. Social media marketing
4. Play per click
5. Affiliated Marketing
6. Native Advertising
7. Marketing Automation
8. Email marketing
9. Email PR
10. Enbouns marketing
11. Sponsored content
12. Search engine marketing SEM
13. Instant Massaging Marketing

4. What did a digital marketer do?

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company's disposal. These channels include social media, the company's own website, search engine rankings, email, display advertising, and the company's blog.

The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic." In small companies, one generalist might own many of the digital marketing tactics described above at the same time. In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand's digital channels.

5. Inbound Marketing vs. Digital Marketing: Which is it?

Inbound marketing is a methodology that uses digital marketing assets to attract, engage, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they're considered inbound or outbound.

Digital marketing is often compared to inbound marketing, but it doesn’t differentiate between ‘inbound’ and ‘outbound’ methods. It’s more of an umbrella term for all marketing that involves digital communication, while inbound marketing is more of a strategy.

Digital outbound tactics aim to put a marketing message in front of as many people as possible in the online space — regardless of whether it's relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren't necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

6. Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the same way.

7. How to Do Digital Marketing in simple way ? 

Define your goal. 

Identify your target audience.

Establish a budget for each digital channel.

Strike a good balance between paid and free digital strategies.

Create engaging content.

Optimize your digital assets for mobile.

Conduct keyword research.

Iterate based on the analytics you measure.

8. Digital Marketing Examples real life

Next, let’s look at some examples of digital marketing that will be sure to inspire you.

Digital Marketing Examples

Lego's Rebuild the World Campaign

Dove's Real Beauty Campaign

Jennifer Lopez's #InTheMorningChallenge

Always' #LikeAGirl Campaign

#special thanks to you 

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Blog post date : 14 April 2022 08:27 by Aagya Raj